Kumar Receives The Sheth Foundation/Journal of Marketing Award
Congratulations to Dr. V. Kumar of Georgia State University’s J. Mack Robinson College of Business and Werner J. Reinartz of the University of Cologne. They are the 2012 recipients of the Sheth Foundation/Journal of Marketing Award for their article, “The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration” which appeared in the January 2003 (Vol. 67, No. 1) issue of the Journal of Marketing (JM).
The annual award, which is administered through the American Marketing Association Foundation, recognizes the best article published in the Journal of Marketing that has made long term contributions to the field of marketing. This year the committee considered all articles published in JM between 2002 and 2006.
Dr. Kumar is the Richard and Susan Lenny Distinguished Chair in Marketing and executive director of the Center for Excellence in Brand and Customer Management. He has published numerous articles in premier marketing journals. Below is a sampling of some of his recent work:
- Kumar, V., & Rajan, B. (2012). Social coupons as a marketing strategy: a multifaceted perspective. Journal Of The Academy Of Marketing Science, 40(1), 120-136.
- Kumar, V., Jones, E., Venkatesan, R., & Leone, R. (2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? Journal Of Marketing, 75(1), 16-30.
- Kumar, V., Petersen, J., & Leone, R. P. (2007). How Valuable Is Word of Mouth? Harvard Business Review, 85(10), 139-146.