Super Bowl Commercials

TV commercials are a major part of Super Bowl Sunday.  In fact, pre-game buzz about the commercials rivals any speculation about the football teams.  Advertisers  spend about $3 million for a 30 second commercial during the most-watched television event of the year.  If you’d like to learn more about this phenomenon, check out one of these books in the GSU Library.

The Super Bowl of Advertising:
How the Commercials Won the Game

Ads, Fads, and Consumer Culture:
Advertising’s Impact on American Character and Society

Television Advertising that Works: An Analysis of Commercials from Effective Campaigns

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life

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