Super Bowl Commercials
TV commercials are a major part of Super Bowl Sunday. In fact, pre-game buzz about the commercials rivals any speculation about the football teams. Advertisers spend about $3 million for a 30 second commercial during the most-watched television event of the year. If you’d like to learn more about this phenomenon, check out one of these books in the GSU Library.
The Super Bowl of Advertising:
How the Commercials Won the Game
Ads, Fads, and Consumer Culture:
Advertising’s Impact on American Character and Society
Television Advertising that Works: An Analysis of Commercials from Effective Campaigns
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life